To be or not to be present online

The online world has taken over our everyday lives. Over 53% of the world's active population uses one or more social networks, spending approximately 145 minutes a day on these platforms.

Online shopping has surpassed offline shopping, with 71% of Europeans saying they are happy with online shopping. What’s more, a large number of users who choose to shop offline first check out those products online to see if the reviews are favorable. Looking at the furniture and home decor industry, 38% of users have purchased such products online since the pandemic began.

It's no secret that the pandemic has accelerated the global process of digitalization, putting companies that operated exclusively offline in difficulty. Those who managed to adapt have gained, in some cases considerable profit increases. Those who resisted this much-needed trend have experienced sales declines or even bankruptcy.

Pivoting towards an online presence seems difficult, but it can be done quickly, with many of the tools used being within anyone's reach and, most importantly, many of them being free.

Let's take social platforms as an example, where we can display our business to a very large number of potential customers, to whom even if we don't sell on the first interaction, our brand will remain in their memory and in the future there is a possibility that they will look for us when they are ready to move into the active purchasing process.

Just imagine your buying process when you want to buy a laptop, for example. First you search for information, compare prices, ask for details from several suppliers, and then you take the final step.

The same goes for furniture or wooden products. Most of the time, customers want to see previous products or works, so they can get an idea of ​​what would suit their home. Most of the time, they need guidance, right from the design phase, where your role as a furniture manufacturer is to offer them solutions appropriate to the place where the product you manufacture will be placed. Here you need a website or a Facebook or Instagram page, where you can display your products, or even photos from production or assembly. Even a YouTube account can help you, as video content has experienced an exponential growth in recent times.

Knowing all of the above and experiencing the power of online within Danibrum Romania, we created a system through which we want to help entrepreneurs, with experience or at the beginning, to lay the foundations of an online presence in social media and beyond.

With our Black Season offer, we are introducing, for the first time, 2 digital packages that make it easier to get started for those who want to go online, and provide active support for those who are already present there.

Why are we doing this?

Our goal is not to be just another woodworking machinery dealer. Our goal is to provide the best service in the industry and above all we want to offer our customers all services in one place. We believe that the sale does not end after the delivery of the goods, but rather we start the journey with our customers, developing long-term relationships.

That is why, between 15.11 and 31.12.2021, any purchase worth 10,000 euro or 25,000 euro can benefit from the Business Starter or Business Professional package, respectively.

Visit https://danibrum.ro/black-friday/ and see for yourself that the online world truly matters, and that with its help we can Shape the Future together!